10. Key players in the choreography copyright industry

This article reflects the copyright landscape in South Korea, where XSTAGE operates.

Industry players must cooperate and compete constructively to grow the choreography market and build a robust copyright ecosystem.

Here are the key players in the choreography industry:

One Million Dance Studio

As the cornerstone of the Choreographic Copyright Association, One Million Dance Studio brings together renowned choreographers including Honey Jay, Bada, Bata, Baek Gu Yeon, and Choi Young Joon. These founders are spearheading efforts to protect choreographic copyrights and ensure fair revenue distribution.

Movent

Movent creates dance IP (intellectual property) infrastructure for choreographers. Led by BTS choreographer Choi Young-jun, the company protects choreographers' moral rights, attribution rights, and derivative work rights through dance IP publishing. They have secured a choreography agent and intermediary license from the Korea Copyright Board [2].

Tubisoft

Tubisoft has developed a choreographic copyright protection system using non-fungible tokens (NFTs). Their platform enables choreographers to secure fair compensation and assert rights over their creative works.

Korea Choreographic Copyright Association Recently established with prominent choreographers like Honey Jay and Leah Kim, this association promotes dialogue around choreographic copyright while fostering a sustainable creative environment for choreography.

Danstruct

Danstruct provides digital choreography solutions based on motion capture technology. Since 2020, they have gained recognition for discovering dance influencers and creating diverse content. The company converts K-pop choreography and viral dance challenges into 3D data for gaming and metaverse platforms while ensuring revenue sharing and copyright protection for choreographers.

These companies are pioneering choreography copyright protection and innovative dance content distribution through metaverse platforms, driving industry growth. Their work is crucial in safeguarding choreographers' rights and establishing new revenue streams for the digital era.