New Market Development: For Choreographers and Entertainment Companies

K-pop performances are loved around the world, but is the value of the choreographic copyrights contained within them fully recognized?

XSTAGE is an innovative platform that helps choreographers and entertainment companies break free from the zero-sum game of the existing market, open up new markets for digital distribution, and create a win-win situation for everyone through fair value distribution.

The Reality of Choreographic Copyright

K-pop performances are composite works that organically combine music and choreography, but choreographic copyrights are less recognized than music copyrights.

For example, in music broadcasts and YouTube content, the names of lyricists and composers are indicated, but the names of choreographers are often not mentioned.

Furthermore, even in performance videos that include personally created choreography, all revenue generated belongs to the music copyright owner.

What about XSTAGE?

1. protection of naming rights

The XSTAGE platform clearly displays the name of the choreography copyright holder. When purchasers use the choreography, we stipulate that the name of the copyright holder is obligatorily displayed in the content.

2. opening new markets

Unlike the YouTube and broadcast markets, gaming and 3D virtual reality platforms have yet to establish a compensation structure for choreographic works. XSTAGE will create a system to receive royalties for choreographic works in this new market.

3. creation of a revenue sharing system

Revenue generated from the use of choreography will be duly shared with choreographic copyright holders.

A transparent distribution system will help choreographers ensure that their rights are protected.

Value for Entertainment Companies

1. maximize IP utilization

Entertainment companies want to continually generate new revenue based on the IP they produce.

However, there are currently limitations in preventing unauthorized use of choreographed works and systematically settling royalties. 2.

2. lack of technology to prevent unauthorized use

Although technologies such as music DRM have developed, choreographic works still lack systematic protection.

In the gaming and 3D virtual reality markets, it is difficult to identify instances of unauthorized use of choreographic works.

The XSTAGE Solution

1. 3D data conversion and sales support

We support the conversion of existing K-POP choreography into 3D data for use in games and virtual reality platforms.

There is no initial production cost, and the production cost is deducted from the sales amount for settlement.

2. channel and sales support

We expand sales channels through cooperation with various platforms and reduce Enter's sales resources.

3. copyright and distribution management

We support the registration of choreographic copyrights and handle the receipt of sales proceeds and distribution to rights holders on behalf of Enter.

We reduce Enter's operational burden by acting as an agent for complex rights management. 4.

4. Development of SDK to prevent unauthorized use

XSTAGE is developing an SDK that can track the usage history of copyrighted works.

This will prevent unauthorized use of choreographed works on specific platforms.

Explore new markets with XSTAGE.