11. Danstruct's Manifesto for the Choreography Industry

This article reflects the copyright landscape in South Korea, where XSTAGE operates.

Recovering Choreographers' Rights and the Role of Danstruct

Claiming and protecting creative rights is crucial, but traditional markets present significant barriers. Entertainment companies and major platform providers often resist profit-sharing arrangements, and tracking actual revenue remains challenging.

In the current market, attempts to assert rights often result in zero-sum conflicts. While choreographers struggle to defend their copyrights, pursuing legitimate rights claims remains necessary—though it must be approached strategically, with openness to alternative solutions.

Xstage: Creating a New Digital Market

Danstruct introduces a fresh approach through Xstage, moving beyond conventional entertainment distribution to establish a technology-driven marketplace. This enables choreographers and other rights holders to express their creativity freely while securing fair compensation.

1. Accessibility through digital platforms

Xstage transforms choreographers' intellectual property into digital assets, making them available to virtual characters worldwide. What was once exclusive to major gaming companies—the creation of "emotes"—is now accessible to all creators, opening up broader distribution opportunities.

2. New Uses for Choreographic IP

Dance data now extends beyond traditional performances into games, metaverse platforms, and V-Tuber content, creating multiple revenue streams for choreographers.

3. Legal protection and efficiency:

DANSTRUCT provides comprehensive copyright management, ensuring secure protection and trading of choreographic works. This reduces legal complications, allowing creators to focus on their artistry.

Difficult Roads and New Possibilities

While asserting rights in traditional markets often leads to conflicts with established interests, Xstage offers choreographers an alternative path. Through digital innovation, creators can now move beyond past constraints and explore new opportunities.